Giant, shrink-wrapped books. They’re everywhere. I think it rained phonebooks, although I don’t remember seeing that in my weather forecast. Flint Lockwood must have made another machine, but this one storms phone books. They’re on top of the mailboxes, on the sidewalks, in the grass, they’re pretty much everywhere. They’re taking over the neighborhood.
Why do the Yellow Pages still exist? Simple, because advertisers are still giving them money. Let’s look at the logic here. Are these businesses just clutching on to a past dream of advertising success, unwilling to let go? I walk my street twice a day and nobody is bringing these books in the house. Now the advertisers are probably paying for internet and print, so as long as they’re getting new customers, they’re probably not concerned with the details, they just want the results. How many people still use phone books? I’m sure there’s a small percentage and I’m all for print some for the people that want them. But why are they mass producing them to throw them in people’s yards when 99% of them will go in the recycling bin, or worse yet, the trash? I find it funny (the disturbing kind) that they have a dumpster specifically for phone books. Continue reading