Mar 17 2011

the one for one model [day 295]

Blake Mycoskie, the founder of TOMS shoes, was a keynote speaker this year at SXSW.  Not only was it incredible to hear his story, but just to hear the magnitude of positive change his company has created in the world.  Here’s the best part.  Blake made this statement at the end of his talk.

“From this day forward, TOMS is no longer a shoe company. It’s a one-for-one company.  Our next step is meeting those needs around the world.”

Yes, TOMS is now a one-for-one company.  In June, they’re launching their next product.  You buy one, somebody in need gets one.  It’s a for profit model, and an extremely successful one.  I have to say here that I would love to go out and buy a pair of TOMS shoes.  With my one year of no retail shopping, unfortunately that’s not an option.  If I buy them used, a person in need will not get a new pair of shoes, however, even in the secondary market, good can still be done.

  • If I get them at a thrift store, that money goes to charity.
  • If I wear them, I’m marketing TOMS and this one-for-one model.
  • If I buy them used, paying less than retail, I’ve saved money that I can donate to one of my favorite charities.

How else can we apply the 1-for-1 model?

I’ve been pondering this question for a few days now.  I don’t know how anyone can hear the TOMS story and not wonder how we can all be a part of it.  TOMS is obviously onto something here.  I have a few ideas of how this could be applied in other ways to benefit TOMorrow.   Continue reading


Mar 14 2011

the new sharing economy [day 291]

Do you share your stuff?  If you need a drill, do you go out and buy one or do you try to borrow one?  I mean, you just need a hole, right?  I own a drill.  My dad gave me a new DeWalt drill about 10 years ago, but that one got lost on a mission trip.  I never found it, although another older drill with a chuck key showed up unclaimed.  I took it, so that’s why I have a drill now.  I don’t really need one though.

So why don’t I need one?  Doesn’t everyone have a drill in their garage?  Let’s look at the logic.  I need a few holes, so I use the drill for approximately 4-8 minutes in a years time.  Maybe a little bit more if I have some home projects.  I could borrow one from a friend.  I could rent one when I’m doing projects.  I could share a drill.  Yes, I said share.  I could co-own a drill with some friends or I could use a sharing service.  This is really a great and upward trending process.

First, there’s itizen.com.  You can print QR codes for all of your things in order to tell stories about them, to share them and to track the life of them.  Here’s a blurb from itizen’s site:

Why we do what we do.
We want to celebrate the cool things around us — period. We are inspired by the artists, makers, and retailers who provide us with these wonderful things, and we are fascinated by how storytelling can give these things meaning and purpose. Most important, we are passionate about supporting a culture of giving and sharing that allows others to benefit from these things and share in the joy.

If you don’t have a QR code reader, there’s lots of free apps out there that can be downloaded.  You can scan it and it will bring up the info right away.  The code to the left is a legitimate code for something I’m getting rid of.  Take a look and see if you want the item.  😉

I’m really liking this concept of sharing and swapping.  I’m still researching this whole thing, but I see so many benefits.

Cost savings: Not only does it save you money buying things, but also saves money on the maintenance and storage of these things.

Environmentally friendly: Reducing consumption means less production and fewer resources used.

Manufacturer behavior change: Manufacturers will start to make products based on consumer demand.  If we want to share quality products, but we’re buying less of them, manufacturers will start making more quality items and with the needed features we desire.

Less clutter: Less stuff is less stress and less to clean.  It’s also easier to find the things you do have.

Builds community: Sharing with friends, and even people you don’t know yet if you choose to do that, is a great way to build community, especially among neighbors.  In this day and age, at least where I live, knowing your neighbors is not the norm.  My neighbors let me borrow stuff all the time, and if they need something, they ask.

Helps eliminate poverty: This process can help eliminate poverty by lowering the cost of living.  If I don’t need to buy as much and I can share with others, I can live on less.

Job shifts: Jobs become more service oriented.  This is due to a shift from consuming stuff to being consumers of services.

We are on the front end of a wonderful trend that will change the way the world functions, utilizing technology to change our distribution systems, creating a community of sharing that will better our lives.  I’m still doing a lot of homework on this, but I will be posting more on it soon.  Sharing is an old concept, but it’s finding a new life through social media.

I just bought a used iPad from a friend of mine who’s upgrading.  I’ve decided to share my iPad.  I will be using a service such as snapgoods.com or I might do a co-ownership of it.  If this intrigues you in any way, let me know your thoughts.

Would you share something you paid a lot of money for, but something that sits unused for large periods of time?


Feb 10 2011

the desire to get new stuff [day 260]

After having my house painted, and having everything moved, I was very careful with what I moved back into my space.  I rearranged a few things, but mostly, I purged a lot of stuff.  Unfortunately, because of the weather, it’s all sitting in my garage.  My new “minimalist” approach to my space is nice, but yesterday, I did have the desire to buy a few things.  I didn’t, and I won’t, but I thought I might share what I wanted to buy.

New lamps. I need a couple of more lamps, as my house is still a bit dark.  I wanted some hanging lamps for over my bed for reading lights.  Right now, I’m using a nice looking lamp, but one that doesn’t really fit in the space.  But it’s light, I can see and it will work for now.  I also have a matching set of lamps that were out in the garage and I decided to bring them back in the house.  The bottom is busted out of the floor lamp and I got tired of cleaning up the sand from it.  It’s in a fixed place now, still broken, but not causing me any hassle.

I will still keep looking on eBay and craigslist for one or two more lamps, but I’m in no hurry and I will only buy what I want… pre-owned.

Bedding. Mine is still in perfect condition, but I want a new color.  There.  I said it.  I had a desire to buy something I completely don’t need.  So I’m not, but the thought did cross my mind.  How many times in the past did I want new bedding and I actually went out and bought it?  How many times have I done that with other things?

Door knobs and broomsticks. Okay, so I really don’t want any broomsticks, but I do want new door knobs.  My house is 17 years old, a couple years older than my car.  After having all of my doors painted, I have no desire to put the shabby looking gold knobs back on.  As a matter of fact, I’m leaving them off until I find the ones I want to put on.  I’d rather look at the holes in the beautifully cream colored, satin finished doors than to see them with the ugly brass-gold knobs.  My house is very modern and that’s the last detail item that needs changing.  Need… probably a strong word there.  They don’t really need to be changed, but I want them to be changed.  I’m going to hold out for the brushed nickel ones, looking daily on craigslist and eBay.  I’ve found some, but they were too far to drive.  I’ll probably check the Habitat Restore too.  I’ll also make sure my old ones go to a loving home, a home that likes that style and color.

I’m not going shopping, and the funny thing is, I will probably forget about the bedding, I will get a lamp when I see one I like and I’ll probably get used to the holes while I’m looking for knobs.  By the way, the bathroom door still has a knob, so you can come visit and use the bathroom without it being an awkward situation.  😉


Jan 10 2011

2 stores in store [day 228]

I had to go to 2 stores for work yesterday.  I needed a frame, a mat board and to have 1 photo printed.  I decided to go to Aaron Brothers for the frame and mat board, because in January, they have their “buy one, get one for a penny” sale.  I found the perfect frame, however I have no idea what we’ll do with the second one.  1¢ is too close to free to pass up.

It felt strange to be in a store.  I looked around a little bit, as they have art supplies, but I had no desire to buy anything.  I really didn’t want to be there.

Next, I decided to go to Wolf Camera for the print.  Now, I love camera equipment, but walking into the store still felt odd.  The aroma of film processing chemicals was a sweet reminder of the past, having to pay a lot of money for my photography habit.  It sparked a momentary appreciation for digital photography.

I rarely print photos, so I had to ask the quickest way to get one photo printed.  The sales guy pointed to the large yellow machine that does instant prints.  After several failed attempts to get it to read my jump drive, the sales guy tried.  After his many more failed attempts, I decided that wasn’t meant to be.

I had no desire to shop in either of these places.  Had I wanted to buy something, and did, it would be classified as an impulse buy, right?  It made me think about how many times I’ve done that in the past.  Going into a store to buy something I wanted and coming out with other things, things I didn’t need.    Continue reading


Dec 29 2010

sometimes I want to shop [day 217]

Sometimes I have a desire to shop.  Not because I need anything, but because I just feel like it.  Maybe it’s because I was raised that way or because it’s the cultural norm, or maybe because it’s human nature.  I don’t know exactly.

I still shop on eBay and craigslist, only for used stuff though, as these online sites are inundated with new stuff.   These sites started as a place to sell used things, but retailers quickly caught on to the extra venue to sell things inexpensively, and to a wide audience.  That’s not bad, but it does make shopping for used things a little more challenging.

This desire irritates me.  I don’t like it.  I do, on occasion, give into it.  I go shopping at the thrift store or poke around on craigslist.  I don’t buy much on craigslist, mostly because I don’t need anything.  I do buy things at the thrift store, but even there my shopping habits have changed.  I don’t make impulse buys anymore, I don’t buy stuff just because it’s inexpensive and I don’t buy things unless I have an immediate purpose for it.  My garage is still filled with “things I’m going to alter”, much of it that I’ve had for years.

Maybe if I can figure out this desire to want something new, or something I don’t have, then I can combat it.  I have some ideas…