Blake Mycoskie, the founder of TOMS shoes, was a keynote speaker this year at SXSW. Not only was it incredible to hear his story, but just to hear the magnitude of positive change his company has created in the world. Here’s the best part. Blake made this statement at the end of his talk.
“From this day forward, TOMS is no longer a shoe company. It’s a one-for-one company. Our next step is meeting those needs around the world.”
Yes, TOMS is now a one-for-one company. In June, they’re launching their next product. You buy one, somebody in need gets one. It’s a for profit model, and an extremely successful one. I have to say here that I would love to go out and buy a pair of TOMS shoes. With my one year of no retail shopping, unfortunately that’s not an option. If I buy them used, a person in need will not get a new pair of shoes, however, even in the secondary market, good can still be done.
- If I get them at a thrift store, that money goes to charity.
- If I wear them, I’m marketing TOMS and this one-for-one model.
- If I buy them used, paying less than retail, I’ve saved money that I can donate to one of my favorite charities.
How else can we apply the 1-for-1 model?
I’ve been pondering this question for a few days now. I don’t know how anyone can hear the TOMS story and not wonder how we can all be a part of it. TOMS is obviously onto something here. I have a few ideas of how this could be applied in other ways to benefit TOMorrow. Continue reading
Several months ago, I conducted a Photoshop training class at the church where I work. It was something I did for fun, and for free. All I asked is that people bring something to donate to the local food pantry or a thrift store. The photo is of the food that was donated, however there were many more bags with housewares and clothing.
I hosted a Super Bowl party at my house a couple of weeks ago. It was mostly our singles church group, but lots of other good friends as well. Since I’ve been encouraging everyone to clean out their spaces and donate what they don’t need or want, I thought it would be a good idea to have them bring it, and I would get it donated. I can’t believe how much stuff people brought! It was cold, so I put it in my garage, adding it to a pile of coats and blankets, recently donated by a lady at church, whom I think did the same thing, collect stuff during get-togethers or locally in your neighborhood.
On your next evite or get-together, ask people to bring something to donate. This is a great way to build community, get people thinking outside themselves, get some unwanted stuff to people who will be blessed by it, feed some hungry people and have a great time with good friends. It’s a win-win-win-win-win? 😉
[All of the donations have been taken to the appropriate donation destinations, all of the stuff much appreciated! My garage is quickly becoming empty and can now safely be used as an exit.]
I know my neighbors must cringe when they drive by garage when the door is open. I’m clearly the ugly neighbor. Since I’ve been downsizing in the cold weather, everything was pitched out into the garage, in anticipation of some warm weather to get everything to the appropriate places. Where are those places? Anywhere but a landfill… the thrift store, the food pantry, craigslist, and last but not least, freecycle.
I needed to not only get the stuff out, but I needed to find one specific can of paint in the vast mountains of paint cans in my garage. Well, after pulling all the paint out onto the driveway in preparation to give it away, I could not find the one can I needed for my kitchen ceiling. Seriously?
I didn’t count, but I know there was well over 100 cans of paint. I got rid of 99% of what I had. I really wanted to do something fun and creative in the process of getting it out of my garage, but I found myself in gridlock, paralyzed by the sheer amont of stuff in my garage. There’s just no time to creatively get rid of my stuff, so I started placing all of it on the driveway and listing it on freecycle as I cleaned it out. About 80% of the stuff is gone already, in less than a day.
I collected coats, blankets, food and miscellaneous stuff from friends an neighbors to donate to the homeless and impoverished. All of that is in my car and will be delivered to the appropriate destinations today. It feels like a huge weight has been lifted off my shoulders. Less stuff feels good. And just so I’m not tempted to collect more junk, I gave away the shelving unit that I cleared off yesterday. No empty shelves to refill, just nice, clean empty s p a c e. Continue reading