Blake Mycoskie, the founder of TOMS shoes, was a keynote speaker this year at SXSW. Not only was it incredible to hear his story, but just to hear the magnitude of positive change his company has created in the world. Here’s the best part. Blake made this statement at the end of his talk.
“From this day forward, TOMS is no longer a shoe company. It’s a one-for-one company. Our next step is meeting those needs around the world.”
Yes, TOMS is now a one-for-one company. In June, they’re launching their next product. You buy one, somebody in need gets one. It’s a for profit model, and an extremely successful one. I have to say here that I would love to go out and buy a pair of TOMS shoes. With my one year of no retail shopping, unfortunately that’s not an option. If I buy them used, a person in need will not get a new pair of shoes, however, even in the secondary market, good can still be done.
- If I get them at a thrift store, that money goes to charity.
- If I wear them, I’m marketing TOMS and this one-for-one model.
- If I buy them used, paying less than retail, I’ve saved money that I can donate to one of my favorite charities.
How else can we apply the 1-for-1 model?
I’ve been pondering this question for a few days now. I don’t know how anyone can hear the TOMS story and not wonder how we can all be a part of it. TOMS is obviously onto something here. I have a few ideas of how this could be applied in other ways to benefit TOMorrow. Continue reading