Mar 17 2011

the one for one model [day 295]

Blake Mycoskie, the founder of TOMS shoes, was a keynote speaker this year at SXSW.  Not only was it incredible to hear his story, but just to hear the magnitude of positive change his company has created in the world.  Here’s the best part.  Blake made this statement at the end of his talk.

“From this day forward, TOMS is no longer a shoe company. It’s a one-for-one company.  Our next step is meeting those needs around the world.”

Yes, TOMS is now a one-for-one company.  In June, they’re launching their next product.  You buy one, somebody in need gets one.  It’s a for profit model, and an extremely successful one.  I have to say here that I would love to go out and buy a pair of TOMS shoes.  With my one year of no retail shopping, unfortunately that’s not an option.  If I buy them used, a person in need will not get a new pair of shoes, however, even in the secondary market, good can still be done.

  • If I get them at a thrift store, that money goes to charity.
  • If I wear them, I’m marketing TOMS and this one-for-one model.
  • If I buy them used, paying less than retail, I’ve saved money that I can donate to one of my favorite charities.

How else can we apply the 1-for-1 model?

I’ve been pondering this question for a few days now.  I don’t know how anyone can hear the TOMS story and not wonder how we can all be a part of it.  TOMS is obviously onto something here.  I have a few ideas of how this could be applied in other ways to benefit TOMorrow.   Continue reading


Jan 6 2011

the green machine [day 223]

I’m really not sure exactly how much money I’ve saved doing this challenge, as I haven’t tracked it, however I know it’s a substantial amount.  I have no debt, I’m not always broke and comparing my finances to last year, I’ve spent way less.  I attribute the savings to these:

  • No retail. Buying things from eBay, craigslist, thrift stores and yard sales saves 75% or more off retail prices.
  • No impulse buys. Staying out of retail stores and practicing the 24 hour rule with my kids (day 140) works great!
  • Smart shopping. For the groceries and toiletries stuff I have to buy, I price shop shop in stores where I know the prices are generally lower.  I try and buy some generic brands and buy things with minimal packaging.
  • Usage. Will I really use this?  Is it something I’ve wanted for a while or something that just popped into my head?  If I haven’t been looking at something for a while, I wait.  If I really want or need it, it will stay in my mind.
  • Trading & sharing. I make trades with friends and share things like tools, yard equipment and things not used frequently.  This minimizes the amount of stuff I have, making cleaning and organizing much easier.
  • Counterculture. We didn’t do Christmas like the rest of society.  No Christmas bills!  It was still a very good Christmas, just different than the rest of the USA.
  • Look ahead. How long will this item last?  What’s the maintenance and upkeep cost?  Is it green?

Looking at all of this, my kids and I made a recent large item purchase.  It’s something we had in our old house and used quite a bit, all year long.  We’ve been wanting one for four years now, since we moved into this house.  The used market on the item has good availability, but difficult to find certain models.  Many are in working order, many are not.  Some require lots of extra money for set up, installation and transportation.  So what is it?  A hot tub.  Continue reading