Blake Mycoskie, the founder of TOMS shoes, was a keynote speaker this year at SXSW. Not only was it incredible to hear his story, but just to hear the magnitude of positive change his company has created in the world. Here’s the best part. Blake made this statement at the end of his talk.
“From this day forward, TOMS is no longer a shoe company. It’s a one-for-one company. Our next step is meeting those needs around the world.”
Yes, TOMS is now a one-for-one company. In June, they’re launching their next product. You buy one, somebody in need gets one. It’s a for profit model, and an extremely successful one. I have to say here that I would love to go out and buy a pair of TOMS shoes. With my one year of no retail shopping, unfortunately that’s not an option. If I buy them used, a person in need will not get a new pair of shoes, however, even in the secondary market, good can still be done.
- If I get them at a thrift store, that money goes to charity.
- If I wear them, I’m marketing TOMS and this one-for-one model.
- If I buy them used, paying less than retail, I’ve saved money that I can donate to one of my favorite charities.
How else can we apply the 1-for-1 model?
I’ve been pondering this question for a few days now. I don’t know how anyone can hear the TOMS story and not wonder how we can all be a part of it. TOMS is obviously onto something here. I have a few ideas of how this could be applied in other ways to benefit TOMorrow. Continue reading
I still need to get rid of some of my clothing. I downsized by 50% a few weeks ago, but there’s still a few more pieces I could part with. I was thinking about the clothing again after a short trip I took recently.
I went house hunting last Sunday, no, not to buy one, but to look for an abandoned house. I’m part of a photo group that goes to small towns looking for abandoned houses, vacant buildings, old vehicles or anything else that has been left to deteriorate and wither away. We’re never disappointed. This last trip to Krum, Texas produced an abandoned house, a school bus, a fire truck and a semi truck, among other things. The abandoned houses are always left full of stuff, but the things that surprise me the most is the clothing and the photographs left behind. Who leaves a house without taking these things?
Just to give you an idea, this was the living room, going into the kitchen.
These are pics of the clothing left behind.
The nightgown still hanging on the back of the door…
I always wonder what the story is, but have yet to find one. I’m led to look at the artifacts, ponder the possibilities and create my own fictional tale.
It’s dusk, the daylight slowly fading away. The stuffed pig is sad, waiting patiently for the missing woman that should be coming home now. After a long bath, she will put on the flowered gown. Where is she? Rarely is she late. What was that? A sound, followed with silence. Silence that has turned to deafness over the years. Still waiting. It’s dusk. Where is she?
Honestly, some of these might be more than a year old, but they’re all the same, year after year… lots of stuff. Most of these were taken in abandoned places, houses, farms, buildings, vehicles, you name it. No matter where I go with my camera, I always find lots of stuff to shoot. There’s something about each place that intrigues me, saddens me, excites me and disappoints me. Take a look.
Yet another trip to Target. This time it was for my son. Here’s the somewhat funny, yet disturbing story…
I was presented with a ziplock baggie full of Barbie doll parts this past week. Normally, this would be okay, as someone might be giving me these for an art project or something. This time, it’s because my son, along with a friend, decapitated and dismembered some dolls that obviously weren’t his. He said he took the heads off, but didn’t do the rest, however he did choose to make a puppet show out of them. I don’t have a pic of the dolls right now, but I’m quite sure they’ll be in a future trashogram.
I’m mostly upset by this because he isn’t being respectful of other people’s things. These dolls belong to the church, and he made a really poor decision in destroying stuff that’s not his. Now knowing my somewhat quirky parenting style, I came up with a pretty creative punishment. My style has been compared to Henry Spencer from the show Psych. It’s odd, but it works. I’ll stick with it. So my punishment started at Target…
First, my son had to go into the store with a pink “green” bag. The friend that helped him also came along, as they’re both to purchase new Barbie dolls for the church. She offered to carry the pink bag, and at some point, I allowed it. The punishment, or so he thinks, is that I will video him in the doll aisle, selecting the new Barbie dolls and checking out at the register. I did do the videos, but I’m not sure if I will actually post them. As upset as he was, I think he might have learned his lesson. The money came out of his bank account and he also has to write an apology letter to the kids director at church. Continue reading
Going once… going twice… SOLD! I went to the Samaritan Inn Gala last Saturday night. This is an annual event and is the biggest fundraiser of the year, providing the Samaritan Inn to thank people who have gone above and beyond them and their efforts to help the homelessness situation our community.
This was the black tie event I spoke of yesterday in my blog, ‘challenging the challenge‘. I don’t mind dressing up, as long as I can do it my way. I wore my full length, formal black dress, I put on a little bit of makeup and finished it off with my mismatched Converse-style shoes. Steve wore his designer ‘jodys’. Want some close-ups?
When I was image searching yesterday, I found this version of “Bobs”. Now here’s a shoe that has a good reason to be called Bobs. I wonder if Spongebob has a pair of these? That would be no different than the CEO of Skechers, Robert Greenberg, wearing a pair of Bobs, right? No, the shoes weren’t named after Bob the admin guy, they were named after a CEO. Unless he donated some ridiculously large sum of money to a charity, I can’t think of any good reason why their shoes would be named after him.
Shoes are not cheap and they’re difficult to find used in thrift stores. Some people have issues with buying used shoes from the hygiene perspective, however the biggest problem with this has proven to be orthopedic. People break in their shoes with their foot shape and size and the shoes sculpt to their foot. Continue reading
I would have loved to be in the brainstorming meeting when the Skechers people thought this was a good idea…
Exactly copying Toms Shoes, marketing program and compassion program? Why? The compassion part is understandable if they are wanting to make a difference. Not if they’re just wanting to compete to make a profit. Compassion marketing is the hot thing these days, as I blogged on a couple of weeks ago, and I’m not against it, nor am I against Skechers making money, but their motive seems shady to me.
It might have gone something like this…
[marketing dude] “Toms has a great concept and they’re selling a lot of shoes. We need a product line to compete with them.”
[design chick] “Why don’t we make some fun canvas type shoes. We can make them in many styles and colors.”
[other marketing guru] “Yes, Toms is doing this great thing where they give a pair of shoes to someone in need for each pair someone buys.”
[everyone] Hours later… no revolutionary ideas. Continue reading