Mar 24 2011

used or reused? [day 301]

I decided to check out a little boutique in downtown Frisco.  Yes, I said boutique.  I heard a story about some recycled jeans they are selling and decided to check it out.  The Blue Door Boutique, a cute little shop with a lot of style, carries a lot of interesting clothing and home decor items.  Unfortunately for me, none of it is used.  They did have the jeans I went in to see.  I had heard about these jeans from one of my writer friends.  The jeans, made from recycled textiles, were prominently displayed on a table.

At first, I thought REUSE jeans were jeans that were made from old jeans; in the way of taking old jeans and embellishing them or modifying them by merging pieces from several pairs of old, worn out jeans.  When I first saw them, I knew the story had to be different from what I had in my head.  All of the jeans looked the same in style and in color.  They also had a price tag of $85!

Now, in the world of new jeans, this is an acceptable price.  For me, this is crazy expensive, as I could go to the thrift store and get a pair of USED jeans for $3-$6.  I looked up REUSE to see what they’re all about.  I needed to know the story behind this nice looking, yet expensive, clothing line.

REUSE jeans are made from 80% recycled textiles.  Here’s a blurb from their site about why they recycle.

“In our world of overflowing landfills and global warming, recycling is more relevant than ever. Recycled jeans help counteract the human effect of the disposable fashion industry, while contributing to a cleaner, more sustainable earth.”

I like that they’re utilizing old clothing to make new clothing, but the price point is bothering me.  Here’s some info about that from their site.  Continue reading