Mar 19 2011

no retail shopping faq’s [day 296]

Since I’m moving toward the end of this challenge, I’ve been hearing a lot of questions.  Time for a quick FAQ’s update.  I’m going to write the answers to some of these questions in tweetable segments.

Wow.  I could never do no retail shopping.  How are you doing it?

NO RETAIL SHOPPING motivation & benefits outweigh discomfort & inconvenience. #ilovetheresults #saved$ #+time #lessstress #trashsociety

Are you going to do a big shopping spree on the day you can shop again?

NO, no shopping spree. http://trashsociety.com NO retail shopping #1year #minimalism #happy #lessstuff

Is there anything you would buy new right now if you could?

a $3 part to fix a light switch. #similarsmallitems #notavailablenew http://trashsociety.com

possibly a pair of TOMS shoes. http://wp.me/p1jNEP-Fx #oneforone #toms #good

Are you going to write a book after you finish this?

Yes. #yes http://trashsociety.com #unlessGodhasabiggerplan #book #ebooks

You’re radical.  Do you really expect others to do this?

not in the radical way as I am. many r participating on smaller levels w/ HUGE RESULTS. http://trashsociety.com #goodintheworld

How does this work with food?  Do you eat used food?

yes, I eat used food. SERIOUSLY? no, I don’t eat used food. #newfood #shopwithbetterchoices #startingagarden

I still don’t get it.

TRY IT on a small scale. #try1tinything #1smallchange #thentalktome http://trashsociety.com

These are some of the most popular questions, and at some point, I should list some of the responses I get.  I’ve had people tell me everything from it takes way too much time to do these things and I don’t care to the economy will collapse if everyone does this and nobody cares.  I don’t think I can single-handedly collapse the economy and if nobody cared I wouldn’t have a huge number of people reading my blog.  Yes, I’m radical, but through my radicalness, I’m trying to make a point that people can do some small things that will benefit them and the rest of the world.  Many thanks to all who read this stuff and make a few small changes along the way.  :)


Mar 17 2011

the one for one model [day 295]

Blake Mycoskie, the founder of TOMS shoes, was a keynote speaker this year at SXSW.  Not only was it incredible to hear his story, but just to hear the magnitude of positive change his company has created in the world.  Here’s the best part.  Blake made this statement at the end of his talk.

“From this day forward, TOMS is no longer a shoe company. It’s a one-for-one company.  Our next step is meeting those needs around the world.”

Yes, TOMS is now a one-for-one company.  In June, they’re launching their next product.  You buy one, somebody in need gets one.  It’s a for profit model, and an extremely successful one.  I have to say here that I would love to go out and buy a pair of TOMS shoes.  With my one year of no retail shopping, unfortunately that’s not an option.  If I buy them used, a person in need will not get a new pair of shoes, however, even in the secondary market, good can still be done.

  • If I get them at a thrift store, that money goes to charity.
  • If I wear them, I’m marketing TOMS and this one-for-one model.
  • If I buy them used, paying less than retail, I’ve saved money that I can donate to one of my favorite charities.

How else can we apply the 1-for-1 model?

I’ve been pondering this question for a few days now.  I don’t know how anyone can hear the TOMS story and not wonder how we can all be a part of it.  TOMS is obviously onto something here.  I have a few ideas of how this could be applied in other ways to benefit TOMorrow.   Continue reading


Oct 14 2010

toms shoes vs. bobs skechers. for real?! [day 141]

I would have loved to be in the brainstorming meeting when the Skechers people thought this was a good idea…

Exactly copying Toms Shoes, marketing program and compassion program?  Why?  The compassion part is understandable if they are wanting to make a difference.  Not if they’re just wanting to compete to make a profit.  Compassion marketing is the hot thing these days, as I blogged on a couple of weeks ago, and I’m not against it, nor am I against Skechers making money, but their motive seems shady to me.

Brainstorming meeting.

It might have gone something like this…

[marketing dude] “Toms has a great concept and they’re selling a lot of shoes.  We need a product line to compete with them.”

[design chick] “Why don’t we make some fun canvas type shoes.  We can make them in many styles and colors.”

[other marketing guru] “Yes, Toms is doing this great thing where they give a pair of shoes to someone in need for each pair someone buys.”

[everyone] Hours later…  no revolutionary ideas.  Continue reading