Yes, I made a judgement call based on 25¢, a quarter I thought I would loose. Listening to some bad advice, I decided not to try a new grocery store in my area, a store that opened over a year ago. Some person (I don’t remember who) told me that the new Aldi grocery store charges 25¢ for the use of their carts. What this yo-yo neglected to tell me is that you get your quarter back when you return the cart. So instead of checking this out, like I normally would, I decided not to. My 25¢ lesson? Make my decisions based on my own research, not something someone says. Of course I will always take advice and opinions into consideration, but I should always see things for myself. I do this with people, I should do it with everything. Lesson learned, but not just one. There were many great lessons from this experience that I would love to share.
What is Aldi? “ALDI is a discount grocery chain that operates over 1,000 stores in 31 states. Through a select assortment and convenient grocery shopping approach, we’re able to offer our customers the highest quality everyday items at the lowest possible prices—honest to goodness savings.” Read more about them and why they’re different at aldi.us.
So why the quarter for the cart? “At ALDI, we cut costs every way we can to keep prices low. Our shopping cart deposit system is a good example. You insert a quarter to release a cart. When you return the cart, you get your quarter back. This system cuts down on the labor of collecting carts left in the parking lot, damage to cars, and we pass the savings on to you.” I like this. In addition, it keeps the carts from hitting the cars in the parking lot and the carts seem to be in better condition.
I decided to shop there a few days ago. It was the closest store and I just needed 2 items. After the great experience, I decided to go back. This time was to shop in efforts to try some of the different brands, buying one or two of each thing we normally purchase. After seeing first hand, the incredible savings, I decided to do a cost analysis.
Last night, my kids and I went to our local grocery store to compare prices. It was nice to get out of the house and I forgot my phone, which was nice, as my kids and I had fun doing this. Who would have thought? Here’s the results.
Aldi price: $65.40
This is pre-tax. There was only one thing that was a name brand I usually buy, Amy’s vegetarian meals. All of the other things were Aldi or generic brands.
Name brand price: $139.51
I priced the name brand items that were comparable in size and type to get this number. The name brands cost 113% more than the Aldi brands. Whoa! that got my attention!
Off brand price: $99.33
To get this number, I used the same criteria as above, but with generic or off brand items. There were a few things that didn’t have generic brands, so the brand name item price was inserted. Shopping at the major grocery store for off brands cost 52% more than Aldi. Again, wow!
I’m sure you have some of the same questions I did before going in here, so I will address them now. I had some very unexpected shopping results, that were much more than just saving money. I also got me thinking about my shopping habits and how I have some room for growth. Continue reading